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Opinion: For Sierra Leone business to prosper, it must become all of our business.

When was the last time that you in the diaspora went out of your way to patronize a Sierra Leone owned business? Or sat down and watched an hour of Sierra Leone TV? Or listened to some Sierra Leonean artists music? When was the last time that you instead thought negatively about Sierra Leone music, TV and businesses? Chances are you are more likely to have done the latter more recently than the former. The truth is we all decry that Sierra Leone business is mediocre but we don’t go out of our way to help make it better.